Who we are
We are leading a movement in sportswear policies to champion rigorous inclusivity, dismantle participation barriers, and inspire belonging for every body in sport.
We want to see systemic change in the sport and PE kit policy landscape where participation, performance, enjoyment and belonging in sport and PE always determines kit choices.
Our why
Sports kit matters
Inclusive Sportswear tackles the pervasive and deeply rooted issue of exclusion in sports, particularly among women, girls, religious minorities, and diverse groups.
inspiring inclusion
At the heart of this exclusion lies a critical yet often overlooked barrier: discriminatory and outdated sports kit policies that fail to accommodate the diverse needs, preferences, and identities of these underrepresented communities.
promoting participation
Far too often, traditional sports kit policies have been designed with a narrow, homogeneous population in mind, disregarding the rich diversity of bodies, beliefs, and experiences that make up our sporting communities, leading to alarming dropout rates, especially for teenage girls.
Advocating for diversity
A lack of diversity acts as a barrier to the opportunity to progress in sport both recreationally and professionally as well as a profound sense of disconnection from the joys and benefits of physical activity.
Our Mission
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our founder
TESS HOWARD
Our Founder is Team GB Olympian, Tess Howard MBE. Over the last few years, Tess has led the successful campaign for international hockey to change their clothing regulations to allow choice of shorts and skorts in the same team - where previously only skorts could be worn. This hard-fought change is the culmination of her academic paper on the effects of gendered sports uniforms and her own discomfort as an elite athlete wearing sexualised gendered kit.
Tess is determined the movement not stop at hockey or just in the UK, and is on a mission to educate, advocate and inspire a movement in inclusive sports kit policies based on choice and comfort.
Commonwealth Gold Medallist 2022
Awarded MBE in 2025 for services to inclusive sportswear for women and girls
Our team
FOUNDER & DIRECTOR
Tess Howard
Great Britain Hockey Player | Academic |
lead team members
Lou Pullan
DIRECTOR OF COLLABORATIONS. Experience: Team England, Kit Operations Specialist | Creative Product Specialist
Simon Webb
ADVISOR, COMMS. Experience: ED&I vision project leader | Marketing & Communications ED&I professional
Suzy Levy
LEAD ADVISOR, STRATEGY. Experience: Managing Director, The Red Plate | Author, Mind The Inclusion Gap | Non-Executive Director
GROUP OF ADVISORS
Joanna Czutkowna
CEO at 5THREAD | Doctoral researcher in circular economy implementation within sport
Leigh Burns
Founder & CEO Lacuna Sports | Business Executive
Wendy Taylor
Senior Development Manager at Youth Sport Trust | Development Manager - Girls Active
Sue Anstiss
CEO at Fearless Women | Co-Founder of Women’s Sport Collective | Author, Game On: The Unstoppable Rise of Women’s Sport
Our Partner
Orginisations
ALLWYN
Allwyn, the delivery partner of the National Lottery are proudly one of our partners, supporting the Community Platform. This partnership comes about from our Founder being an Olympian, and through the Athlete Change-Maker Programme run by UK Sport to encourage change in grassroots.
YOUTH SPORT TRUST
The Youth Sport Trust are our School & Youth Sport Partner. They have been instrumental from the start in supporting our ambition, guidance, advocacy and creation.
We are thrilled to be working closely together to ensure PE kit barriers are lifted across the country.
FIREBIRD COLLECTIVE
We are proud to be partnered with Firebird Collective., the game-changing organisation that brings together grants, venture and capital to transcend traditional philanthropy and investment.
Their support has enabled us to grow and achieve our missions.