BRANDS

WE SEE BRANDS AS THE LEADERS OF INCLUSIVE SPORTSWEAR INNOVATION & ADVOCACY.

WE WORK WITH BRANDS TO:
1. EMBED INCLUSIVE SPORTS KIT POLICY
2. INFLUENCE CULTURE TO MAKE CHOICE THE NORM
3. INNOVATE FOR INCLUSION‍

Your leadership supports the embedding of the Inclusive Sportswear Charter across the sports and activity landscape.
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Join our leading brands in pledging to the Inclusive Sportswear Charter today!

PROJECT EXAMPLE: "In a bespoke project, ASICS and Inclusive Sportswear conducted research to understand what would make girls feel more comfortable in PE. Then we built the kit to keep girls in sport, and launched a national media campaign - the 'Undropped Kit' - to raise awareness to the issue."

INNOVATION, ADVOCACY & INFLUENCE TO DELIVER CHOICE & INCLUSION IN SPORT.

We invite brands to pledge to the Inclusive Sportswear Charter and commit to a Project that advances the inclusive sports kit movement.

Successful Projects will gain Inclusive Sportswear Champion status, accredited by Inclusive Sportswear following assessment.

1. Charter Pledge
Brands showcase their leadership by pledging to the Inclusive Sportswear Charter, and demonstrating their commitment to the principles.
2. project
Brands enact their pledge by committing to building an Inclusive Sportswear Project that supports the advancement of the mission and movement.

Charter Pledge & PROJECT

CHARTER PLEDGE:
  • Embed the Inclusive Sportswear Charter in sports kit policies, practices and decisions.
  • Contribute to unifying attitudes to sports kit policy and practice to support choice and enjoyment.
  • Support the education and advocacy work of Inclusive Sportswear.

project:

  • Upon Pledging to the Charter, a brand will be required to build a Project to advance the movement for inclusive sports kit in a meaningful way. The pillars of the Projects include:
  • 'Educate': Support education of Charter and/or Community Platform
  • 'Advocate & Inspire': Amplifying inclusive sportswear messages to wider audiences
  • 'Innovate': Innovation in product, market,research or alike to support inclusion

'CHAMPION' OR 'ALLY' PROJECT

  • This Project can be undertaken as a Champion Project – which is conducted in collaboration and partnership with Inclusive Sportswear.
  • Or this Project can be conducted independently by the brand as an Ally Project, but submitted to Inclusive Sportswear for assessment.
Read Inclusive Sportswear Charter here.
READY TO BEGIN?

To begin, your brand can contact us for the Charter Pledge Application and Champion or Ally Project Proposal.
The Charter Pledge Application will help us understand your brand values, and how they align to our Charter.
The Project Proposal will demonstrate to us your commitment to advancing the movement, under the pillars of Educate, Advocate & Inspire, or Innovate.
CONTACT US TO BEGIN

champion project
or ally Project

Brands can support the mission through any of our three pillars:
Educate
Advocate & Inspire
Innovate

CHAMPION PROJECT

The Champion Project is our most popular package with leading brands,  demonstrating meaningful commitment to advancing inclusion & choice.

  • Champion Projects address specific inclusion barriers, and are co-created and co-delivered with Inclusive Sportswear.
  • At every stage, the Champion Project will be assessed through the Inclusive Sportswear Charter Impact Framework to ensure accountability.
How it works:
  • The Champion Project follows a core package, but will be co-designed bespokely depending on the scope of work.
  • Within the Champion Project, Inclusive Sportswear offers brands:
    • Bespoke workshop support
    • Expert advice in policy, design, product, campaigning
    • Assessment under Charter Impact Framework
    • Champion Project accreditation upon successful completion
  • Brands will be able to engage Inclusive Sportswear across the Champion Project and request further support in design and execution as requested via consultancy.
  • Champion Project media benefits include a bespoke page on our PROJECTS Website Tab, social media collaborations, and newsletters.

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ALLY PROJECT

  • The Ally Project is an opportunity for brands to align their projects with the Charter and gain Ally status, signalling their commitment to inclusion in sports kit. This is most popular for smaller brands supporting a niche of inclusion.
  • After successful application, the project will be undertaken. There will be check-ups asked for by Inclusive Sportswear at key milestones, but the project will be led by the Brand.
  • The final report of the project will be submitted to Inclusive Sportswear. We will use the Charter Impact Framework to assess the positive impact of the project and evaluate if it achieves Charter-Ally status.

DELIVER MEANINGFUL CHANGE

Educate

Support education of Charter and/ or Community Platform

Advocate & Inspire

Amplifying inclusive sportswear messages to wider audiences

Innovate

Innovation in product, market, research or alike to support inclusion

BE THE CHANGE. JOIN THE MOVEMENT.

HOW IS A PROJECT ASSESSED?

The Project is assessed through the Charter Impact Framework:

  • Comprehensive reporting framework demonstrating alignment with Charter.
  • Evidence-based assessment of initiative outcomesStakeholder feedback integration.
  • Sustainability plan for continued commitment.
  • Upon completion, the work will gain Inclusive Sportswear Champion Project status, and be submitted to the Annual Inclusive Sportswear Champion Awards.

IS YOUR BRAND READY TO PLEDGE
& JOIN THE MOVEMENT?

01
Book a consultation with us to pledge your brand.
02
Join the Community Platform, explore our Guidance for free!
03
Take the Advocate Training to become an Inclusive Sportswear Advocate.
CONTACT US to begin