BRANDS

We want brands to be leaders in inclusive sportswear innovation and advocacy.

Your leadership supports the enacting of the Inclusive Sportswear Charter across the sports and activity landscape.
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Join our leading Brands in pledging to the Inclusive Sportswear Charter today!

“PE kit is just the biggest barrier to kids being active in schools and for some kids, that’s the only opportunity they actually get to be active. So, if they’re avoiding being active because of kit, then that's just surely something that can be easily rectified.”  

- Head of PE for Lakelands Academy, a secondary school in rural Shropshire

WE WORK TOGETHER TO DELIVER CHOICE, COMFORT & INCLUSION IN SPORT

We invite brands to pledge to the Inclusive Sportswear Charter and commit to a Champion Project that advances the inclusive sports kit movement.

Successful Projects will gain Inclusive Sportswear Champion status, accredited by Inclusive Sportswear following assessment.

Charter Pledge
We want Brands to showcase their leadership by pledging to the Inclusive Sportswear Charter, and demonstrating their commitment to the principles.
Champion Project
Alongside, Brands must enact their pledge by committing to building an Inclusive Sportswear Champion Project that supports the movement under the pillars of Educate, Advocate & Inspire, or Innovate.

Inclusive Sportswear Charter Pledge

The Charter Pledge commits your organisation to:
  • Embed the Inclusive Sportswear Charter in sports kit policies, practices and decisions.
  • Contribute to unifying attitudes to sports kit policy and practice to support choice and enjoyment.
  • Support the education and advocacy work of Inclusive Sportswear
Read Inclusive Sportswear Charter here.
To pledge, your brand will be required complete our short Charter Pledge Application and Champion Project Proposal.
The Charter Pledge Application will help us understand your brand values, and how they align to our Charter.
The Champion Project Proposal will demonstrate to us your commitment to advancing the movement to ensure Every Body Belongs, under the pillars of Educate, Advocate & Inspire, or Innovate..
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Inclusive Sportswear Champion Project

A Champion Project advances the inclusive sports kit movement, supporting the mission to lift the barrier of sports kit for all through the pillars of:
Educate
Advocate & Inspire
Innovate

What is a ‘Champion Project’?

Upon Pledging to the Charter, a brand will be required to build a Champion Project.

  • The Champion Project must demonstrate tangible commitment to Charter principles.
  • It will address specific inclusion barriers, and can be co-created and co-delivered with Inclusive Sportswear.
  • The Champion Project will be assessed through the Inclusive Sportswear Charter Impact Framework to ensure accountability.

How it works:

  • The Champion Project follows a core package, but will be co-designed bespokely depending on the scope of work.
  • Within the Champion Project, Inclusive Sportswear offers brands:
    • Bespoke workshop support
    • Expert advice in policy, design, product, campaigning
    • Assessment under Charter Impact Framework
    • Champion Project accreditation upon successful completion
  • Brands will be able to engage Inclusive Sportswear across the Champion Project and request further support in design and execution as requested via consultancy..

The Champion Project will be created to advance the movement and can fall under one of the following headings:

Educate

Support education of Charter and/ or Community Platform

Advocate & Inspire

Amplifying inclusive sportswear messages to wider audiences

Innovate

Innovation in product, market, research or alike to support inclusion

Upon completion, the work will gain Inclusive Sportswear Champion Project status, and be submitted to the Annual Inclusive Sportswear Champion Awards.

How is a ‘Champion Project’ assessed?

The Champion Project is assessed through the Charter Impact Framework:

  • Comprehensive reporting framework demonstrating alignment with Charter.
  • Evidence-based assessment of initiative outcomesStakeholder feedback integration.
  • Sustainability plan for continued commitment.

Ready to pledge and join the Inclusive Sportswear movement?

01
Join the Community Platform, explore our Guidance
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Take the Advocate Training to become an Inclusive Sportswear Advocate
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Book a consultation with us to pledge your brand!
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